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About Pragma Media

Inspired by the millions of people involved in electronics beyond just engineers and scientists – and the opportunities for the future!

 

From an industry research background in the very specialized area of Electrostatic Discharge Protection development, founder Jeffrey C. Dunnihoo had to introduce and teach newly developed scientific principles to other engineers, or manufacturing technicians, or quality managers who were also very advanced in their own different and specialized fields. But whether instructing an advanced engineer with 30 years in the business, or teaching a young child who may be learning the basics for the first time, there is a need to gently bridge gaps in knowledge.

Pragma Media’s edtech children’s books address this intimidation barrier in the teaching of technology by helping kids learn what’s under the hood in their high-tech laptops, tablets and smartphones. By sparking an interest in how things work, we can inspire the next generation of technologists while ensuring an independent and innovative future.

Meet the author, Jeffrey Dunnihoo

Jeffrey C. Dunnihoo is an electrical engineer with over 30 years of experience in semiconductor and system development. A young computer nerd in the early days of 8-bit home-brew computers and Fortran mainframes, Jeff has been awarded over a dozen patents and co-authored research papers and the “System Level ESD Co-Design” textbook.

 

Through SOIC & Friends, he hopes to help children discover their own passion for the “nuts and volts” within their toys and tablets – not just play with them – but experience the adventure of what goes on inside.

 

Jeff is from Texas. He’s a rancher, a classic car nut, writer of software and fiction (never at the same time), builder, sculptor, inventor, and most of all – a husband and dad.

Meet the artist, Simona Ceccarelli

Simona M. Ceccarelli has never donned an ESD suite, but did wear a lab coat for many years. As a professional artist, she now mixes colors instead of chemicals, but her love of science and technology often leads her to projects that stride both art and science.

 

Simona lives in Switzerland, where she illustrates books and other products for children, raises some of her own, and tries to keep the sense of wonder forever alive.

Meet the author, Jeffrey Dunnihoo

Jeffrey C. Dunnihoo is an electrical engineer with over 30 years of experience in semiconductor and system development. A young computer nerd in the early days of 8-bit home-brew computers and Fortran mainframes, Jeff has been awarded over a dozen patents and co-authored research papers and the “System Level ESD Co-Design” textbook.

 

Through SOIC & Friends, he hopes to help children discover their own passion for the “nuts and volts” within their toys and tablets – not just play with them – but experience the adventure of what goes on inside.

 

Jeff is from Texas. He’s a rancher, a classic car nut, writer of software and fiction (never at the same time), builder, sculptor, inventor, and most of all – a husband and dad.

Meet the artist, Simona Ceccarelli

Simona M. Ceccarelli has never donned an ESD suite, but did wear a lab coat for many years. As a professional artist, she now mixes colors instead of chemicals, but her love of science and technology often leads her to projects that stride both art and science.

 

Simona lives in Switzerland, where she illustrates books and other products for children, raises some of her own, and tries to keep the sense of wonder forever alive.

A big world of adventure is waiting!

SOICNSOT_Cover_600x600

SOIC & SOT – The Microchips

Two microchips named SOIC & SOT go on a journey through an electronics assembly line. From shipping boxes, through the soldering process, assembly and test, the chips learn about the world outside, and what they were born to do!

Book_Thumbs_SOIC-Span_250x245

SOIC y SOT – Los Microchips

Hay un mundo electrónico de maravillas bajo el plástico y el cristal de nuestras computadoras portátiles y teléfonos inteligentes.¡Únete a dos adorables microchips en su valiente aventura a través de ese mundo y descubre para qué nacieron!

Book_Thumbs_250x245_MSOP-AVAILABLE

MSOP and DPAK – One Hot Day

MSOP is a power supply monitor chip in a laptop who manages “DEEPAK,” a powerful regulator chip. It’s a hot day “doing homework,” but will the mean old CPU give the microchips a break to cool off?

 

Available July 24, “National Thermal Engineer Day”  #ThermalEngineerDay

Book_Thumbs_TSSOP_250x245

TSSOP Gets Zapped – With Static Electricity

Static electricity can be annoying to humans, but it’s deadly as lightning to microchips! TSSOP’s job is to read picture files from USB drives in a photo kiosk, and she sees lots of danger out there…but can she recover from this jolt?

 

COMING SOON!

A big world of adventure is waiting!

SOICNSOT_Cover_600x600

SOIC & SOT – The Microchips

Two microchips named SOIC & SOT go on a journey through an electronics assembly line. From shipping boxes, through the soldering process, assembly and test, the chips learn about the world outside, and what they were born to do!

Book_Thumbs_SOIC-Span_250x245

SOIC y SOT – Los Microchips

Hay un mundo electrónico de maravillas bajo el plástico y el cristal de nuestras computadoras portátiles y teléfonos inteligentes.¡Únete a dos adorables microchips en su valiente aventura a través de ese mundo y descubre para qué nacieron!

Book_Thumbs_250x245_MSOP-AVAILABLE

MSOP and DPAK – One Hot Day

MSOP is a power supply monitor chip in a laptop who manages “DEEPAK,” a powerful regulator chip. It’s a hot day “doing homework,” but will the mean old CPU give the microchips a break to cool off?

 

Available July 24, “National Thermal Engineer Day”  #ThermalEngineerDay

Book_Thumbs_TSSOP_250x245

TSSOP Gets Zapped – With Static Electricity

Static electricity can be annoying to humans, but it’s deadly as lightning to microchips! TSSOP’s job is to read picture files from USB drives in a photo kiosk, and she sees lots of danger out there…but can she recover from this jolt?

 

COMING SOON!